Problem

When intelligence becomes a commodity, every problem becomes a problem you can throw money at.

But where to throw money is in itself a problem.

And knowing which problem is worth solving is another problem.

Until you buy intelligence to solve the problem of knowing what to buy intelligence for.

So the problem is no longer the problem.

The problem is knowing when to let intelligence solve the problem, and when the problem is that you’re still solving the problem.

How ironic.

We commoditised intelligence to solve the problem of thinking, only to discover that thinking about the problem was the problem all along.

And now, the only problem left is knowing which problems we can afford not to have.